The aim of Google is to counter the one of the most popular feature of Facebook with the new +1 buttons. Through this the Facebook has created personalized recommendation system which could challenge the traditional ranking algorithm which is used by the search engines to find online information and it is the belief of some analyst. The key role which is maintained by the Google over is to provide the main gateway to information over the internet and through this it has generated around 29 billion dollars in revenue for the last year that is through search ads alone. Facebook has taken a big portion of advertising dollars while google remains the advertising and search leader. Google announced that the +1 recommendations buttons will be there in the paid ads which are displayed alongside of the search results. An Executive from Google told that the Google found that including the recommendations it is boosting the rates at which people click on the ads and it is a result its internal tests. The company said that Google has planned to let third party website to have +1 buttons directly on their own web pages.
By: Teni Sow | Senior Editor at Tambapress.com and Regular Contributor to Presspresser.com