The “University of Florida” facebook page is the most popular of these at the UF and it has more than 200,000 fans and it ranks sixth nationally among the colleges. Orlando said that the university concerns more than just the sheer number of viewers. Bruce Floyd, the lead social media and web manager at UF said that they have to find out the interest of the audience, engage them and provide some of that info related to their interest. If they do some post information then it will become hollow and they must be queried as they can discuss and talk about it. Among others Floyd handles the main UF accounts in Facebook and Twitter. Full control of the facebook page is given to him in the fall of 2009. He bought it from the fall to 20,000 followers to the bastion of information it is providing. He said that some times they are at the first point of contact with a lot of people who are interested in the university and it is virtual open of the door. He and Orlando agreed that the social media outlets of UF are providing useful information at the right time.
By: Teni Sow | Senior Editor at Tambapress.com and Regular Contributor to Presspresser.com